In the previous article, we explored the possibility of taking NIO to international markets. Nio stocks have been doing very well in the US stock market so presumably there must be strong NIO appeal outside of China. We spoke about the difficulty of taking NIO overseas due to the battery swapping commitment that is the hallmark of the brand. The situation is now even more tricky as NIO just launched its new offer of Battery as a Service (Baas), which is an extension of the battery swap system. With this innovative offer, the customer can buy NIO’s EVs without the battery. The price of the EV without the battery would be the sticker price less the price of the battery set. The customer then has the option of leasing the battery, or purchase the battery separately.
A business associate of mine was exploring the possibility of talking to NIO and taking it overseas. As you know, NIO (蔚来) is the EV brand from China whose stock prices have taken the market by storm in recent months. The brand offers a unique proposition of a battery swap to overcome range anxiety. In parts of China, NIO has quite an extensive network of battery swapping facilities, especially so in Shanghai. The whole process of battery swapping takes 3 minutes. There is also the life time guarantee of battery swap services for direct buyers.