To me, I simplified it down to one single fact : VALUE FOR MONEY.
Though value for money differs for different market segment, that is why it is important to understand one’s market.
For the majority, online wins on convenience and price, saving the time to travel to shop, able to buy at one’s convenience on the mobile device, plus the chance to search for the cheapest.
Offline, on the other hand, wins on service and quality. It must be a place where a person look forward to going as part of their favorite past time. On this Ito Yokado Chengdu is an all time winner. In fact, it has been winning in chengdu over the last 20 years. As a merchant, it is important to go for both, also why not. But if you are in the food business, offline is the key as taste and building a loyal client base is the key factor.
veriHUB is fortunate to be able to participate in Ito Yokado's business and culture. We have been invited to setup Nanyang food booth in 5 of the 9 ito Yokado supermarket in Chengdu : 高新，双楠，天赋（食品馆），春熙，绿地. We showcase all our merchants' products made into hot deli ranging from soup in a bottles to laksa, nasi lemak, curry, chili crab, etc.
Why offline for veriHUB? Because it is VALUE FOR MONEY of course.
Article contributed by : Jason Lim, CEO of veriTAG Pte Ltd.