There are at least 3 outcomes affecting the future operations of the dealerships arising from the lockdowns.
First, car dealerships are more convinced that the traditional form of marketing is not efficient. A lot of the marketing activities, including the corporate identity investments, are done more for the purpose of satisfying the OEMs then for any real sales outcomes. Many traditional car manufacturers have big and highly paid marketing teams and they need to justify their existence, so they come up with lots of changes that do not really connect with the needs of the customers.
Take for instance, the constant logo changes, corporate identities, showroom investments, changes to uniforms, are these heavy investments really necessary, or do they just serve the needs of the marketing teams for their relevance? Remember, Tesla does not do all these marketing of the traditional car makers. They do not even have a CMO.
Second, we are seeing greater acceptance of virtual marketing since the lockdown. People are experiencing and liking the channels, where they can receive the information and making purchase decisions without having to leave the comfort of their homes.
Third, during the lockdowns when public transport system comes to a halt, people realize that they need their own private transportation in times when public transportation becomes unavailable, so this will drive more people to consider buying cars. I would, this would hasten their purchase of the electric car in time to come.
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