Partners

Jeffrey Low, Managing Partner

Jeffrey Low is an experienced automotive industry consultant with over 20 years of knowledge in vehicle manufacturing (OEM), wholesale, and retail. He is well-known for helping businesses grow and succeed through his strategic thinking and leadership.

As the Managing Partner of International Biz Net (IBN) in Brunei and Singapore, Jeffrey focuses on strategic planning, improving operations, and boosting sales and marketing. He has worked with big names in the automotive industry, such as Volkswagen and Mercedes-Benz, where he held top management positions and achieved important milestones in growing their brands. Jeffrey founded International Biz Net to support clients in securing distributorships for automotive brands and improving their sales and marketing strategies. His custom solutions have made him a trusted advisor, helping clients achieve real results.

In addition to his work in the automotive field, Jeffrey mentors start-ups and entrepreneurs, providing guidance to help them grow their businesses. He also advises investment companies on market trends and strategies.

Jeffrey is skilled in business development, opening new markets, and helping companies expand internationally. He has successfully supported businesses in markets like China, Thailand, and the Philippines by identifying opportunities, forming partnerships, and ensuring sustainable growth.

Abdulla Alsulaiti, Oil & Gas Advisor

Meet our distinguished professional Mr Abdulla, born in Qatar and holding a prestigious qualification in chemical engineering from the UK. With a career spanning three decades, he stands as a veteran in the oil and gas industries, showcasing unparalleled expertise in managing plant operations and driving the business development of oil and gas projects. A true advocate of self-motivation and teamwork, he is fuelled by an eagerness to surpass even the loftiest standards. His commitment to excellence is not just a mantra but a driving force that has propelled him through his illustrious career.

A master of project management, he has consistently demonstrated his prowess in ensuring project safety and timely delivery, even in the face of challenging environments. His inherent flexibility and versatility shine through, allowing him to excel under high-pressure situations. Deadline-driven environments are where he thrives, showcasing excellent skills that have successfully delivered numerous high-profile projects spanning Indonesia, Germany, and France.

Beyond his contributions to the oil and gas sectors, he has made a mark in real estate investments around the world. This global perspective adds an extra layer of depth to his already impressive portfolio, reflecting a well-rounded professional with a proven track record of success.

Malike Bouaoud, CISO, Cyber Security Expert

Malike is a recognized cyber security professional with more than 20 years of professional international experience who held key strategic positions in diverse organizations and territories across Europe and the Middle-East mainly.

KEY ACHIVEMENTS

Key projects and programs that he achieved are still making strides in their domains such as the national PKI of Luxembourg in 2006-2007 (LuxTrust.lu) or more recently the autonomous drone delivery project that he developed while setting up the innovation lab at the Ministry of Transport and Communications in Qatar. This project highlighted a key innovation when it comes to developing a secure drone platform for real-time regulations of the airspace, or how cyber security can enable an entire domain and solve challenges. Other key achievement has been while leading the information security risk management at Syngenta in Switzerland from 2012 to 2014, Malike has developed the entire Cyber Security program from scratch for all the industrial sites of the organization (more than 80 around the world) and managed the information security and data privacy program across the 93 countries of the organization.

He also demonstrated key strategic skills in his approach to designing the National Cyber Security Strategy of Qatar from 2014 as advisor to the Minister of ICT. Malike has also authored and co-authored some national policies such as the National Information Assurance Policies and Framework of Qatar (NIAF) as well as regulations (Qatar Central Bank Banking Supervision Rules: technology risks rule, QCB Exchange Houses Security Standards) and laws such as the Qatar Information Privacy and Protection law, CIIP regulation, National Cryptography policy, e-commerce and digital signature law and the Cyber Crime law (between 2009 to 2016).

Bob Lim, Automotive Specialist

Enter the world of Bob, a seasoned professional whose career is deeply rooted in the automotive sector. Having navigated the complexities of Singapore, China, and Thailand, Bob has left an indelible mark representing a diverse array of car brands. His extensive experience spans the entire spectrum of activities in automotive distribution and retail, showcasing his prowess in devising and implementing successful strategies in diverse markets.

In recent years, Bob has expanded his purview to include heavy machinery and agricultural tools and equipment. According to him, "these machines share the fundamental principle with the automobile, which is an engine powering the drivetrain to fulfill a desired task." Drawing parallels between these sectors, Bob leverages his expertise in distribution channels and strategies, offering invaluable insights that transcend industry boundaries. Bob is not just a practitioner; he is a thought leader actively engaging with the industry through his insightful blogs. These writings delve intimately into the inner workings of the automotive and machinery sectors, providing a nuanced perspective and predicting the future of the business.

His collaboration with us extends to automotive consulting, with a recent focus on the electrification of cars and its profound impact on support services and customer relationships. Bob's multifaceted experience and forward-thinking approach make him an invaluable asset, steering our automotive consulting efforts toward innovation and adaptability in an ever-evolving industry landscape.

C J. Ng, Corporate Trainer

Meet C J, a distinguished consultant renowned for his expertise in sales, leadership, and experiential learning, making significant contributions to international companies seeking quantum improvements in business results within China and beyond. With a proven track record, C J has been instrumental in guiding sales teams to achieve outstanding results, specializing in onboarding newly promoted managers and seamlessly transitioning sales professionals into high-performing sales team leaders.

Prior to his consultancy role, C J served as the Corporate Training Director for Ringier AG, Switzerland's largest media group, in the Greater China region. In this capacity, he spearheaded leadership development initiatives for sales managers, resulting in an impressive increase of over 150% in overall sales targets within the first year. His strategic vision and impactful leadership made a lasting mark on Ringier AG's success.

C J's journey also includes a role as the Asia Sales & Marketing Director for a Fortune 500 logistics company based in Shanghai. During this tenure, he played a pivotal role in shaping and executing sales and marketing strategies, contributing to the company's growth and success in the dynamic Asian market.

Known for his transformative approach and hands-on experience in corporate leadership, C J continues to be a driving force in helping organizations achieve unprecedented success in the competitive business landscapes of China and beyond.

Helen Ruan, Chief Consultant Asia Region

Meet Helen Ruan, graduated from University of Lancashire, an experienced business consultant with a proven track record of successfully facilitating business opportunities and maintaining excellent relationships with the Asia business markets. With 14 years of experience working as a Regional Director in the Electronic Technology Enterprise, one of Singapore's top 50 small and medium enterprises. Helen has worked with both small and large organizations, helping her to navigate the complex Asian business landscape and achieve their goals.

Helen's expertise lies in market research, business development, and relationship management. She has a deep understanding of the cultural and business nuances of the Asian market, which enables her to identify opportunities and create strategies that are tailored to each client's unique needs. As a consultant, Helen is a strategic thinker who is adept at developing and executing business plans that deliver results. She has a keen eye for identifying emerging trends and can provide valuable insights that help clients stay ahead of the competition.

Helen is an excellent communicator who can build strong relationships with clients and stakeholders. She has a proven ability to navigate cultural differences and build trust with key partners, which is essential for success in the Asian market.

Raymond Choong, Senior Advisor

Raymond Choong is a highly experienced advisor, investor and mentor in the technology sector, with nearly three decades of expertise in strategic financial and operational roles. He has worked closely with various high-tech companies and start-ups, supporting them in their digital transformation efforts, venture creation and business development strategies.
His extensive knowledge encompasses multiple industries, including ICT manufacturing, digital infrastructure (such as telecommunications, data centres and AI), digital ventures and semiconductors. Throughout his career, Raymond has consistently fostered growth and innovation within these sectors.

In addition to his advisory roles, Raymond has been active on advisory boards and has participated in accelerator programs across the region. Notably, he was a key contributor to the Singapore’s Digital Connectivity Blueprint in 2023, which set the long-term direction for national digital infrastructure, and in 2024, served as a panellist for the Singapore’s Generative AI Sandbox, aimed at enabling SMEs to harness AI technologies for innovation and digitalisation.

In addition to his strategic business development acumen, Raymond has a proven track record in investments, mergers and acquisitions and operational excellence. Prior to his current endeavours, he was associated with Ooredoo Group (OG), a Qatar Investment Authority (QIA) - linked company, and with Singapore Technologies Telemedia (STT), a Temasek-linked company.