In line with GWM's strategic plan, The Ora Good Cat EV has been officially launched in Thailand on 29 October 2021. Thailand is the entry point for GWM's growth plan for Southeast Asia and, following the success of Ora which garnered more than 1000 orders in 2 weeks, The Black Cat EV is poised to enter Thailand before the end of the year.
This launch is interesting because it is the first time I have witnessed a fully online product launch event and the amount of technology applied is simply eye catching. The theme for the online launch event is "Future Ready", during which 3 models were introduced, namely the 400 Tech, 400 Pro and 500 Ultra. The prices ranged from THB989,000 to THB1,199,000.
Through the proprietary Ora Smart technology, GWM has packaged Ora with lots of technology including AI, facial recognition, sensors and cameras to reach L2 driving, and a distance range of up to 500km based on NEDC. GWM has promised Thai customers new energy driving and smart car technology.
Of the current 19 sales outlets throughout Thailand, 9 are GWM-owned experiential centers, and the others are independent dealerships. GWM plans to expand the network to 35 before the end of next year. Many new dealers have been attracted by the success of the Haval 6 HEV since its launch in June this year.
GWM places a lot of importance on the success of Haval and Ora in Thailand as it is the first time that GWM has ventured abroad and set up production facilities, so it must succeed, there is no other alternative. GWM's other planned production overseas in India has been put on hold due to political reasons.