As a dedicated distributor of electric vehicles (EVs), Berjaya Sdn Bhd recognizes the importance of cultivating understanding and adoption of EV technology. To achieve this, the company organized an EV Focus Group Discussion, a platform designed to educate, engage, and raise awareness among the media and the public about the transformative potential of EVs.

Key Objectives of the Event
Education and Awareness
The focus group aimed to demystify EV technology, address misconceptions, and highlight the benefits of transitioning to electric mobility, such as environmental sustainability, cost efficiency, and advanced driving capabilities.

Public Engagement
By inviting media representatives and public participants, Berjaya sought to spark informed conversations, ensuring that accurate information about EVs reaches a broader audience.

Showcasing Expertise
The event underscored Berjaya’s role as a knowledgeable and reliable EV distributor committed to driving the EV revolution in the region.

IBN’s Crucial Role in Event Success
At the heart of this successful event was IBN, serving as the main presenter and content provider. IBN brought invaluable expertise and strategic content development to the discussion, ensuring the event's goals were effectively met.

Expert Presentations
IBN delivered compelling presentations that explained complex EV concepts in accessible terms, making the information engaging and relatable for attendees.

Content Development
From preparing insightful data to curating impactful visuals, IBN tailored the event content to address both technical and practical aspects of EV adoption.

Audience-Centric Approach
IBN designed the discussion framework to encourage active participation, allowing attendees to voice their questions and concerns, fostering a collaborative learning environment.

Outcomes and Impact
The EV Focus Group Discussion successfully positioned Berjaya Sdn Bhd as a leader in the EV space, showcasing its commitment to not only distributing vehicles but also driving awareness and education. With IBN's expertise steering the event, Berjaya effectively connected with its audience, solidifying its reputation as an advocate for sustainable mobility and innovation.

​The transition to electric vehicles (EVs) is a pivotal step in global efforts to reduce carbon emissions and combat climate change. To accelerate this shift, collaboration among key stakeholders—electric car distributors, EV charging infrastructure developers, and renewable energy experts—is essential. A shining example of this synergy is the partnership facilitated by IBN between Universiti Teknologi Brunei (UTB), NETA EV, and Berjaya Sdn Bhd, which has resulted in a ground-breaking initiative with far-reaching impacts.

The Collaborative Success Story
IBN spearheaded this collaboration by aligning the strengths of each partner to achieve shared goals. This multi-stakeholder approach has unlocked new opportunities for advancing EV adoption and research:

UTB’s Research Contributions
As a leading institution in technology and innovation, UTB has taken a central role in studying EV performance under various conditions. Leveraging their expertise, UTB collects and analyzes crucial EV performance data, including insights on driving across diverse road terrains and weather conditions. This research is integral to understanding real-world EV applications and addressing potential challenges.

NETA EV’s Role as a Technology Provider
NETA EV, a prominent electric vehicle brand, has provided state-of-the-art EV technology for this project. With the support of Berjaya as the official distributor, NETA EV’s vehicles have become the foundation for data collection, demonstrating their adaptability and reliability in diverse environments.

Berjaya’s Support and Vision
As the distributor for NETA EV, Berjaya has demonstrated its commitment to sustainability by supplying an EV for UTB’s research. This contribution not only highlights Berjaya’s leadership in the EV market but also reinforces its role in advancing innovation and education for a greener future.

Key Achievements of the Partnership
Enhanced Research Capabilities
UTB’s ability to gather and analyse detailed EV performance data has provided actionable insights into improving EV technology and infrastructure.

Promoting EV Adoption
The collaboration showcases how partnerships between academia, industry, and distributors can drive awareness and trust in EVs.

Strengthened Ecosystem
By integrating the expertise of three distinct stakeholders, the initiative has demonstrated the potential of collaborative efforts to accelerate EV readiness in Brunei and beyond.

A Model for Future Collaborations
This successful collaboration between UTB, NETA EV, and Berjaya exemplifies the power of partnership in achieving sustainability goals. With IBN orchestrating the initiative, the project highlights how combining expertise from different sectors can drive impactful results, fostering innovation, and contributing to a cleaner, greener future.

This initiative serves as a blueprint for future collaborations, proving that shared vision and strategic alignment can lead to transformative outcomes in the global transition to electric mobility.

IBN's Role in Coaching Bayu Ilham Motors to Achieve ISO Certification
IBN played a pivotal role in guiding Bayu Ilham Motors, a leading automotive distributor, to achieve its coveted ISO certification. This milestone reflects the company’s commitment to excellence and adherence to global standards, significantly enhancing its operational efficiency and market credibility.

Customized Coaching and Strategic Roadmap
IBN began by conducting a comprehensive assessment of Bayu Ilham Motors’ existing processes to identify gaps and opportunities for improvement. Leveraging its deep expertise in the automotive industry and quality assurance, IBN developed a tailored coaching program designed to meet the stringent requirements of the ISO certification process.
This included detailed training sessions on quality management systems, documentation practices, and compliance protocols.

​At IBN, our consultancy extends its reach to diverse brand distributors, guiding them towards the enhancement of crucial work processes, marketing strategies, sales approaches, and after-sales services.​

IBN has played a crucial role in driving impactful initiatives that enhance the automotive sector through a range of specialized services:

Expert Consultation for Vehicle Inspection Stations (VIS)
IBN provides expert guidance in setting up and optimizing the operations of Vehicle Inspection Stations. By focusing on efficiency and compliance, IBN ensures that VIS frameworks meet the highest standards of operational excellence.

Support for ISO Certification
IBN assists VIS entities in refining their business processes to align with international standards. This includes providing strategic advice to help these stations achieve ISO certification, enhancing their credibility and operational quality.

Securing Exclusive Automotive Distributorships
IBN has successfully secured exclusive distributorships for globally renowned automotive brands, strengthening its market presence and diversifying its product portfolio. This includes:

Passenger Cars: Great Wall Motors and NETA Electric Vehicles
Buses and Coaches: Ankai and JAC
Trucks: Sinotruk, Zoomlion, and JAC

How IBN Made This Collaboration Successful
Through strategic consultation and effective networking, IBN has brought together technical expertise and global partnerships to deliver results. By aligning operations with international standards and securing top-tier distributorships, IBN ensures sustainable growth and innovation within the automotive ecosystem.